How To Speak to Every Buying Persona in the Right Sequence
If you try to speak to a Competitive personality type the way you speak to a Spontaneous personality type YOU WILL ALWAYS LOSE THE SALE. Why? Because different personalities
Market Research
Do You Make These Mistakes In Seeding Your Sales?
Seeding is an incredibly useful tool and the ONLY way I ‘sell’ to my prospects and candidates. If you’re in the habit of ‘selling’ this may seem jarring to you.
The Secret to Eliminating Rejection in 3 Easy Steps
How do you get first-time buyers to buy a second time? I’m not talking about an up-sell or cross-sell during the first transaction. I’m talking about getting your current customers
How to Lose A Customer in 10 Ways
Question: What’s the fastest way to lose a customer? Answer: Stay steadfastly uninterested in their Customer Experience. I’ve been paying attention to the customer experience for 25+ years,
How to Never Lose A Customer
Have you ever wondered how your clients consume your products? How your clients consume and feel about your products and services is called the Product Experience. And in order
Don’t Sell Your Product Until You Understand Product Consumption Theory
Welcome to 2020! To kick off the year I thought we’d go back to some marketing basics. Let’s build a great foundation for a year dedicated to your entrepreneurial success!
Your Survivor’s Guide to Market Research
What is the value of your customer? Is it just the money they give you in exchange for your product or service? If you answered ‘yes’ to this mini-survey, please
Don’t Sell Your Product Until You Do This
What separates a suspect from a prospect? You! You are the one they get to know, like and trust. But that’s a two-way street. You have to get to know
3 Ways to Improve Your Market Research
How well do you know your customer? If you don’t know your customer…stop being an entrepreneur. When you know your customer you know what they want and what they need.
What People Find Most Challenging About Selling Their Product…
…is that it’s not about their product. The best way to fail as an entrepreneur is to start with your product. If you are going to succeed as an entrepreneur
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