How To Speak to Every Buying Persona in the Right Sequence
If you try to speak to a Competitive personality type the way you speak to a Spontaneous personality type YOU WILL ALWAYS LOSE THE SALE. Why? Because different personalities
Marketing Strategy
Do You Make These Mistakes In Seeding Your Sales?
Seeding is an incredibly useful tool and the ONLY way I ‘sell’ to my prospects and candidates. If you’re in the habit of ‘selling’ this may seem jarring to you.
The Pareto Principle for Sales
How do you eliminate rejection? Quit Promoting and Start Pampering. I don’t even make an offer to a premium client until I know THEY are qualified for my offer.
How to Lose A Customer in 10 Ways
Question: What’s the fastest way to lose a customer? Answer: Stay steadfastly uninterested in their Customer Experience. I’ve been paying attention to the customer experience for 25+ years,
How to Never Lose A Customer
Have you ever wondered how your clients consume your products? How your clients consume and feel about your products and services is called the Product Experience. And in order
Discover How Easily You Can Sell Anything
So how’s your Premium Client Acquisition going? Are you getting the high-end clients you want and expected to have by now? If it’s less than stellar let me remind you
Your Survivor’s Guide to Market Research
What is the value of your customer? Is it just the money they give you in exchange for your product or service? If you answered ‘yes’ to this mini-survey, please
Don’t Sell Your Product Until You Do This
What separates a suspect from a prospect? You! You are the one they get to know, like and trust. But that’s a two-way street. You have to get to know
What People Find Most Challenging About Selling Their Product…
…is that it’s not about their product. The best way to fail as an entrepreneur is to start with your product. If you are going to succeed as an entrepreneur
Give Me As Long As It Takes To Read This Post and I Will Show You How To Sell Your Widget
You will fail. What’s the first thing you need to think about as an entrepreneur? Hint: it’s what most entrepreneurs think about last and it’s why they fail. 20% of
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